SOCIAL MEDIA
59E59 Theaters is a Drama Desk Award-winning Off Broadway theater complex. With a mission to support independent, nonprofit producing theater companies, 59E59 presents a year-round curated program of New York premieres that are supported through rent-free spaces, plus marketing, ticketing, press, production, and front-of-house support.
Using Photoshop, Premiere Pro, and TikTok Studio, I create, schedule, and track video and static content for 30+ productions annually, including balancing the needs of up to nine shows concurrently. I also design and manage Meta and TikTok ads.
Since starting at 59E59 in 2020, I’ve raised our Instagram following from ~2,000 to ~10.7k, an increase of over 500%. From a TikTok account newly established in the spring of 2026, we are seeing steady growth in followers as well as views and engagement month to month. Starting from scratch, my philosophy is to approach this new project with an open mind and willingness to experiment.
!["[THIS] HEARTBREAKING PLAY FINDS BEAUTY, COURAGE, AND THE STUBBORN HOPE OF FREEDOM AMID DESPAIR" (Lighting and Sound America)
Don't miss THE HOUSE OF THE NEGRO INSANE, running now through September 6!](https://images.squarespace-cdn.com/content/v1/5f32bfe1259f39606ee40264/1788996786222-M01X3J2E94F2JTQY3UNR/image-asset.jpeg)
Mendez & Aberman were a musical theater writing team, having written book, music, and lyrics for four productions. Their work explored the spaces between people, the nature of those relationships, and the ways stories can impact audiences.
I managed their digital presence, including social media and the creation of a website.
Hartford Stage is a Tony Award-winning regional theater located in Hartford, Connecticut, with a mission to enlighten, entertain, and educate by creating theatrical programming of the highest caliber that has a transformative impact on audiences, the community, and its field.
I worked as an apprentice for one theatrical season (September - May) during which time I led a digital fundraising campaign for Project: Transform. This program works with local teenagers to create a theater piece about their interests and experiences, sharing how they want to transform the world.
